Contemporary essays, fiction, and opinion offered regularly by author Anne Brandt.






Question for the week
Do all commands begin with verbs?
Ten minutes to
write.
Less time to
read.
Easy
Posted: 05/31/07
Maybe you've seen the Staples office supply store's commercials about how easy it is when you use that company for your office supply needs. Maybe you've even visited the official Staples web site to order things and learned how easy it was. In either case, you've encountered the motto of the firm, which is "That was easy."

And now Staples has a big button to prove it. The button in question is featured here, and when you push the top a voice says, "That was easy." Only it sounds more like "That wah-zee-zee." No matter. It's a great addition to one's work day. And it can be purchased at Staples for a mere five dollars.

I have enjoyed owning this button immensely. Whenever I do a simple task, I push the button to hear "Wah-zee-zee." And when a task is difficult and I complete it, I hit the button to remind me that it was, in the end, pretty easy too.

I suspect the marketing wing of the firm didn't really start out to sell buttons, but the entire project got out of hand and a proliferation of noisy buttons was the result. It's really quite clever.

And easy!


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